B2B Marketing Insights Summit

Working cross-functionally across NBCUniversal, our team developed a thought leadership summit to spotlight best practices for engaging the B2B audience.

Highlighted by highly curated panels and work sessions featuring CNBC’s editorial and marketing leadership, this thought leadership program explored how the #1 source for business/financial news engages a business focused audience each day.

Inviting the Comcast Business marketing leads to CNBC HQ, this highly curated experience spotlighted key industry trends, dove deep into how our programmers target and connect with their B2B audiences and culminated with a holistic strategy on how to engage this audience at scale across the NBCU portfolio.

Featuring programmers, content creators, marketers, strategists, and thought leaders across our company, the B2B Insights Summit agenda included the following panels and works sessions: Producing Content for the B2B Audience, Understanding the Hispanic Small Business Owner, a Chat & Chew with Squawk Alley Co-Anchor & CNBC Tech Correspondent Jon Fortt, and NBCU Drives Business: Activating the B2B Audience at Scale.

This summit was an accelerant for our relationship with Comcast Business. It ultimately brought our two organizations closer together and sparked a multi-year partnership that delivered on the Comcast’s goals of modernizing the CB brand and bolstering its credibility with an enterprise audience.

With strategic sponsorships and the development of long-standing branded content franchises, we drove triple digit lifts in brand favorability with CNBC’s audience, ultimate leading to a +157% lift in site traffic for Comcast Business.