About

Brian O’Toole

I am a forward-thinking marketing and media professional with a track record of pioneering innovative integrated marketing strategies for top entertainment networks and brands. A passionate leader and engaging communicator, I pride myself on my ability to build impactful relationships with internal and external partners to achieve lasting success.

 As a content creator, hosting and producing The Sports Round Table, I worked tirelessly to build our brand and grow our audience.  During my time at Viacom, I built omni-channel campaigns for Viacom’s top partners (including Pepsi and Procter & Gamble) and new business clients alike.  In my current role at NBCUniversal, I develop go-to-market strategies, explore non-traditional partnerships, and provide consultative media and marketing solutions for the company’s top clients.

I firmly believe that the most important ingredient to great marketing is great storytelling.  Regardless of the medium, creative execution, or marketing mechanics; great campaigns are rooted in universal truths and insights that connect with consumers through a compelling story.

I balance my day job with spending time with my family, feeding my fantasy sports obsession, and personal creative work, including writing and playing the ukulele.